Here's How We Became an Eco-Friendly Brand

At Illustrate, we pride ourselves in sustainability. When we created our brand, we wanted to create products that would leave the smallest carbon footprint and in turn, have the smallest effect on the planet.  

Much of our clothing, including; sweats, hoodies, tees and Illustrate Kids clothing is all made from environmentally conscious fabrics and textiles.

Our Tote Bags, Notebooks and Cards are also products sourced from environmentally friendly materials and using sustainable manufacturing. This means we are manufacturing products through processes that minimalise environmental impacts whilst conserving energy and natural resources.


We want to reduce our carbon footprint wherever possible

By doing this, we can reduce the amount of harmful COS, Methane, Nitrous Oxide and other emissions that are emitted into the atmosphere. We are extremely proud to collaborate with Continental Clothing as they share similar environmental ethics. They also became the first company in the world to calculate the carbon footprint and place the Carbon Reduction Label on the textile products. You will find this label on the inside of all of our wearable products.


All of our clothing is sourced and made from raw materials. Our hoodies and sweats are made up of 90% certified Organic Cotton and 10% Recycled Polyester. Our tees, both Adult and Mini and tote bags are both 100% organic cotton.

We source our clothing products through Continental as they also abide to fair wear and confidence in textile. For their products, they have carefully chosen textiles that leave the smallest effects on the environment.


The use of organic cotton is fundamental to our brand.

When Organic cotton is grown, it uses methods and materials that are less harmful for the environment. The organic movement also uses growing systems that replenish and maintain soil fertility and build biologically diverse agriculture. This means that the process, which creates Organic Cotton, also uses significantly less water.

 The main benefit of using Organic Cotton in our products is that crops are not treated with pesticides, insecticides, herbicides and Genetically Modified Organisms. Through this, harmful toxins are not used in the process of manufacturing the cotton that is used in our clothing.  Farmers, workers and the entire wildlife eco-systems are unharmed and benefit from the process.


Our fashionable tote bags are made from 100% organic cotton and are part of Continentals ‘Earth Positive’ Range.

The Earth Positive range has reduced Carbon footprint by 90% through a combination of innovative product design, low impact organic agriculture and efficiency in manufacturing. It has been calculated that a single earth positive product saves around 7 Kg of CO2 emissions.





We believe that tote bags will become revolutionary in reducing waste. With an increasing number of countries banning the use of plastic bags, or charging money for the use of them, tote bags are becoming increasingly popular alternative.





Our tote bags come in a range of designs such as the elephant, wolf, into the wilderness and the lonely whale- just to name a few.

  Although light, the cotton bags are portable and both durable and strong making them perfect as a plastic bag substitute. Check them out the full range here.




Our Illustrate Mini t-shirts are also part of the Earth Positive Range and our children's baseball tees are 100% organic cotton. The colours used in the baseball tees, as with our other coloured clothing are dyed without the use of harmful chemicals. All chemicals used in the process of fabric dying our products are GOTS (Global Organic Textile Standard) approved and minimal water is used during the process. Best yet, all of the waste and discharge that is produced from dyeing our products is recycled in a closed loop system so absolutely nothing is wasted. 


 Our notebooks and cards are also made from 100% recycled materials.

 In both our A4 and A5 notepads, the front and back pages are made from recycled Kraft Paper. Kraft Paper is a 100% biodegradable natural product. The non-bleached and recycled paper is also the product of renewable and actively renewed resources. This means that the paper we use has no adverse impact on humans or nature and once finished, can be recycled and reused into a new item.

The pads also include 50 sheets, 100 pages of recycled line paper. So owning one of our notebooks doesn’t mean a new tree is cut down. By purchasing one you are encouraging and supporting the movement of up cycling, which is the recycling of old, used goods into new products. See our wide range of notebooks here.

 Many of our artists have a passion for animals, wildlife and nature. Therefore, it seems only fitting that we are striving to do as much as we can to help maintain the environment and all of its inhabitants. By purchasing any of our products you are supporting sustainable manufacturing practices and encouraging change within a notoriously wasteful industry. Our aim is to continue creating products that promote sustainable and eco-friendly practices, so we can protect the fragile world we live in.